SOCIAL INFLUENCE PROCESSES IN SOCIAL CHANGE

Question 1

burger for social change through minority influence (social influence and social change)

Answer 1

B: Minority influence definition
U: Draws attention to issues, creating conflict between majority and minority views
R: Consistency increases influence; augmentation principle shows minorities suffer for their views
G: Strength: The snowball effect illustrates how small initial influences can lead to significant change
E: Important for understanding the process of achieving social change through persistent minority actions
R: Weakness: Influence may be latent, and minorities often seen as deviant can limit their effectiveness

Question 2

burger for social change through majority influence (social influence and social change)

Answer 2

B: Majority influence definition
U: People conform to perceived norms, altering behavior to fit those norms
R: Social norms interventions (e.g., “Most of us don’t drink and drive”) led to a 13.79% drop in drink driving
G: Strength: Highlights the power of majority perceptions in shaping societal behaviors
E: Relevant for understanding how corrective messaging can lead to significant social change
R: Weakness: Not all social norms interventions lead to change, e.g., DeJong et al. found limitations