MINORITY INFLUENCE

Question 1

Burger for consistency (minority influence)

Answer 1

B: Consistency definition
U: Consistent behavior by a minority enhances their influence over the majority (Wood et al.)
R: Moscovici et al. (1969): Consistent confederates influenced naïve participants to say “green” 8% of the time
G: Strength: Demonstrates importance of unwavering stance in minority influence
E: Relevant for understanding how steadfastness can sway majority opinions
R: Weakness: Lack of influence from inconsistent minorities suggests limitations in approach

Question 2

Burger for commitment (minority influence)

Answer 2

B: Commitment definition
U: Demonstrating commitment signals certainty and confidence, increasing minority influence
R: Moscovici’s study: Consistent responses by confederates indicated strong commitment
G: Strength: Commitment enhances perceived validity of minority viewpoints
E: Important for understanding the psychology behind effective persuasion strategies
R: Weakness: Commitment alone may not suffice without consistency or flexibility

Question 3

Burger for flexibility (minority influence)

Answer 3

B: Flexibility definition
U: Flexible arguments can lead to greater influence compared to rigid stances
R: Research support (Nemeth and Brilmayer): Flexibility more effective in changing opinions
G: Strength: Highlights the necessity of adapting strategies to maintain influence
E: Important for understanding how minorities can navigate group dynamics
R: Weakness: Mackie argues that majority processes information more, which may counter minority strategies