SOCIAL INFLUENCE: Evaluation Flashcards
TYPES OF CONFORMITY
1) Can’t know where compliance/internalisation takes place
Individual may change their view in private because of new or forgotten information
Shows difficulty in determining compliance or internalisation
TYPES OF CONFORMITY
2) Research has supported role in normative beliefs in shaping behaviours
‘Most people don’t smoke’, less took up smoking
supports idea people change behaviour to fit in, power of NSI
TYPES OF CONFORMITY
3) Studies show how others beliefs can shape your own
Expose negative info about African Americans, more negative attitudes reported
Shows the importance of ISI in shaping behaviour
TYPES OF CONFORMITY
4) Individual may not see the behaviour of others affecting their own
Behaviour of neighbours had the biggest effect on individuals change in behaviour surrounding energy conservation
TYPES OF CONFORMITY
5) Not always a clear criteria for validation for the informational explanation of conformity
Can’t decide if Bristol is the most fun city becuase that can’t be made using an objective criteria
Majorities should exert a greater influence on social rather than physical issues
ASCH
1) Findings were a ‘child of their time’
McCarthyism
If study repeated now, the results would be very different
ASCH
Research lacked ecological validity and mundane realism
results less applicable to real life
people questioned the validity
ASCH
Study was ethically questionable
involved deceiving participants
justified as lack of informed consent needed and proper debrief was followed
ASCH
2) Bond suggests conformity studies have a limited range of majority sizes
no groups were bigger than 9
means we know little about the effect of bigger majority groups
ASCH
3) In the study only 1/3 of trials where majority gave wrong answer produced conforming response
means 2/3 stuck to their original judgement
not an overly conformist representation of humans
SPE
3) Study was unethical even though it followed guidelines
admits it should have been stopped much earlier
SPE
5) People quickly descend into tyrannical behaviour
because they unthinkingly conform to roles
BBC study says the conformed to their own norms and values
SPE
4) Explains events in Abu Ghraib
suggested guards acted this way due to situational factors
led to tyrannical behaviour in both cases
SPE
1) BBC study challenged idea that guards behaviour was due to role of SPE
argued that the guards behaviour varied
therefore they chose their behaviour and actions
SPE
2) Behaviour due to demand characteristics
students guessed the aim of the study correctly
behaviour not due to situational factors
MILGRAM
1) Participants distrusted experimenters
most didn’t believe the shocks were real
shows study lacks internal validity
MILGRAM
2) Questioned if the same thing would happen today
found no relationship between year and obedience levels when looking at correlational analysis
study would still hold the same amount of validity today
MILGRAM
3) Mandel aruged conclusions aren’t based on reality
police ordered to kill village of Jews and nearly all agreed to
therefore using obedience as an explanation for real life events masks the real reasons for behaviour