Social Influence Definitions Flashcards
Conformity
Yielding to group pressure (also known as majority influence)
Compliance
Publicly but not privately conforming to the majority to gain approval and avoid social disapproval
Eg. A public front
Identification
Public and private acceptance of the group majority in order to fit in
Eg. Like in the army, folded clothes standing straight etc.
Internalisation
Public and private acceptance of the majority influence through adoption of beliefs
Eg. Religion
Informational social influence
The result of a desire to be right. It looks for others for guidance in order to gain evidence about reality (especially in unfamiliar situations)
Eg. Starting a new school
Normative social influence
An individual conforms to the expectations of the majority in order to gain approval and avoid social disapproval
Eg. Saying you don’t like someone even if you do, because the group doesn’t like them
Cognitive dissonance
An unpleasant feeling of anxiety created by simultaneously holding two contradictory ideas
Eg. Choosing places to eat, joining friend s or sticking with what you want to do
Confederates
People who are in on the experiment (secretly working with it)
Situational variables
Variables effected by the environment
Individual variables
Variables effected by the person
Social roles
Set of rights that a person has a to for fill
De-individualisation
Removal of a persons personality
Dehumanisation
Everyone thinking and feeling in the same way (less personality)
Obedience
Complying with the demands of an authority figure ( a type of social influence)
Milligram paradigm
A second experiment basically a remodel of Milgrams