Social Influence - Conformity

Question 1

What is identification

Answer 1

Publicly publicly we agree with the group when in private we don’t actually agree with everything the group stands for

Question 2

What is compliance

Answer 2

When you go along with others in public but privately you don’t change your opinion at all

Question 3

What is informational social influence

Answer 3

When we conform to agree with the opinion of the majority because we think it is correct

Question 4

What is normative social influence

Answer 4

We agree with the opinion of the majority because we want to be accepted and be liked

Question 5

What is internalisation?

Answer 5

When you believe the same thing in Private and in public

Question 6

What research support is there for informational social influence

Answer 6

Lucas et al (2006) found people are more likely to conform when the task is more difficult this shows people conform in situations where they feel they don’t know the answer

Question 7

Individual differences in normative social influence

Answer 7

McGhee and Teevan (1967) found nAffiliators (people who have a great need for affiliation) are more likely to conform and others the shows are individual differences in the way people conform

Question 8

Informational social influence and normative social influence work together

Answer 8

Deutsch and Gerrards two process approach believes that normative social influence and informational social influence work together

Question 9

Research support for normative social influence

Answer 9

Asch (1951) found conformity rates fell to 12.5% when participants were asked to write down the answers instead of saying them out loud

Question 10

What is conformity?

Answer 10

A change in a persons behaviours or opinions as a result of real or imagined pressure from a person or group of people