Social Influence - Conformity

Question 1

Majority influence

Answer 1

“Fitting in “
Changes in behaviour attitude or beliefs because of others

Question 2

Obedience

Answer 2

“Doing as your told “
When an individual complies to a direct order from a perceived authoritarian figure in a way they would have without the order

Question 3

Compliance

Answer 3

Conform publicly with views however privately disagree
Most superficial form of conformity

Question 4

Identification

Answer 4

Only exists for as long as the group does
Both public and private acceptance of a groups views as you identify within a group (membership ) (may occur due to social role or job )

Question 5

Internalisation

Answer 5

Deepest level of conformity
Conversion/true change
Attitudes and behaviours become a part of internal value system so do not depend on group’s existence or presence