Social influence-conformity Flashcards
What is conformity
A person changes their believes or behaviour due to a ‘real’ or ‘imagined’ group pressure
3 types of conformity
Compliance
Identification
Internalisation
2 explanations of conformity
Normative Social Influence (NSI)
Informational Social Influence (ISI)
what is compliance?
A change in an individual behaviour to a specific group, this only exist in the presence of that group. Their internal believes remain unchanged
What is identification?
A change in an individual behaviour and internal believes to a specific group that they value. This only exist in the presence of that group
What is Internalisation?
A complete change in an individual behaviour and internal believes on a specific group.
What is ISI
Informational social influence
When an individual conforms due to their believes that someone is withholding more knowledge than themselves and they want to be right
What is NSI
Normative social influence
When an individual conforms to gain social approval and scared to be rejected
Aim of Asch experiment
If social pressure from a group would affect a person to conform
What type of experiment did Asch used?
Lab experiment
How many participants were there? Who are they?
123 American Males
How many confederates in a group?
Group of 6-8 confederates
Who is a confederates ?
Someone who is in the experiment. Helping the experimenter to do the experiment
What was the naive person sitting position
Close to last
What was the experiment
Comparing the 3 ‘comparison’ lines to the ‘standard line’. 4 lines in total, one have the same length and other two is different.
