Social Influence Booklet 3 Flashcards
define resistance to social influence
-refers to the ability of people to withstand the social pressure to conform to the majority or to obey authority
-this ability to withstand social pressure is influenced by both situational and dispositional factors
define social support
-the presence of people who resist pressures to conform or obey can help others to do the same
-these people act as models to show others that resistance to social influence is possible
define locus of control
-the sense we each have about what directs events in our lives
-internals believe they are mostly responsible for what happens to them
-externals believe it is a matter of luck or other outside forces
describe social support
-helps resist obedience and conformity
-perceive a shared punishment or consequences as others don’t conform/obey
-not long lasting
evidence for social support helping resist conformity
-aschs only variation
-non conforming role model not following the majority
-naive participant had the confidence to resist the pressure
-social norms broken
-participant had independent behaviour
-as the role model starts to conform to the majority so does the participant
evidence for social support helping resist obedience
-milgrams variation of disobedient confederate
-brought another teacher
-gave advice to disobey giving shocks
-acts as a model for the participant to free them to act from their own conscience
-had confidence to resist pressure
-obedience decreased to 10%
who proposed locus of control
rotter
describe locus of control
-refers to personality
-continuum from high internal to high external
-measured by questionnaire
-choose out of two statements to agree
-statements related to points
features of an internal locus of control
-solely responsible
-total accountability for successes, failures, events
-independent behaviour
features of an external locus of control
-doesn’t take personal responsibility
-blames anything else eg luck and fate
-obey and conform
A03 points for social support
-strength= allen and levines research using an asch type study
-strength= gamson et als recreation of milgrams experiment
A03 points for LOC
-strength= holland repeating milgrams baseline study
-weakness= twenge et al
-weakness= rotter
-weakness= measured by questionnaire
evidence for conformity decreasing supporting social support
-allen and levine investigated effects on conformity with one dissenter in an asch type study
-found that conformity decreased
-especially when dissenter wore thick glasses and said he had vision difficulty
evidence for obedience decreasing supporting social support
-gamson et al recreated milgrams study in groups
-higher levels of resistance
-had to produce evidence used to help an oil company run a smear campaign
evidence for high internal loc increasing independent behaviour supporting loc
-holland repeated milgrams baseline study
-measured participants loc
-37% of internals did not continue
-23% of externals did not continue
-so obedience decreases in internal LOC
evidence for resistance to obedience and loc being unrelated which opposes loc
-twenge et al analysed data from american loc studies over 40 years
-people more resistant to obedience but more external
-resistance not linked to internal loc
-so independent behaviour could be due to a changing society
evidence for loc being irrelevant in daily situations which opposes loc
-rotter states loc only happens in novel situations
-it has little influence over our behaviour in familiar situations
-likely to repeat behaviour from past situations even when high internal
evidence for flawed methodology opposing loc
-questionnaire
-fixed response with all parts completed
-time consuming and boring
-answers affected by social desirability as some could give false answers to fit the research
-invalid responses
define minority influence
-a form of social influence in which a minority of people (sometimes just one person) persuades others to adopt their beliefs, attitudes or behaviours
-this leads to internalisation or conversion as private attitudes are changed as well as public
define consistency
-keeping the same beliefs
explain consistency
-increases the amount of interest from others
-can be agreement between people in the minority group (synchronic consistency) or consistency over time (diachronic consistency)
-makes people start to rethink their own views
define commitment
-demonstrating dedication to a position
explain commitment
-engaging in extreme activities to draw attention to their views
-at some risk to the minority to demonstrate commitment
-majority group members pay more attention (augmentation principle)
define flexibility
-accepting the possibility of compromise
explain flexibility
-consistency can be interpreted negatively due to rigidity
-members of minority prepared to adapt views and accept reasonable counter arguments
-balance needed between consistency and flexibility
which is the most important behaviour for successful minority influence
consistency