Social influence and group processes Flashcards
elaboration likelihood method
central route: strong arguments on a topic that interests you
peripheral route: superficial arguments on topic that disinterest you
predicting behavior
strong central route,
specific ideas
direct experience
reminders
cognitive dissonance reduction
we justify and get rid of bad emotions when our cognition and behavior are in dissonance
attitude towards others, attitude similarity and attraction
the more time you spend with others the more will the attitudes match,
familiarity proximity, similarity, transference
social facilitation (triplett)
social facilitation: simple tasks
social inhibitation: complex tasks
audience raises arousal leading to better speed while doing tasks, accuracy varies
diffusion of responsibility (bystander effect)
you believe you’re not the only one responsible not acting, everyone thinks that so no one helps
pluralistic ignorance
everyone misleads everyone by either making everyone over or underreact
minority influence, implicit leniency contract
persistent and confident minorities can overthrow majority,
in debates when appearing fair and open you make yourself susceptible for accepting the dir for others opinions
deindividuation
minimize salience in groups which leads to a reduced sense of self, makes one more likely to act unusually, key factors are anonymity and size of the group. doesn’t mean you’re more or less aggressive it depends on the role expected from you
informational and normative social influence
info: conform due to the belief that other people’s behavior is correct
normative: conforming to be liked and accepted
foot in the door technique
start with small favors to build up to favors they wouldn’t do themselves
reference groups
social groups we identify with and attitudes and norms we adapt from it
group polarization and group think
polarization: opinions and decisions become more extreme
think: more extreme than polarization, group keeps their consensus with no criticism, no challenging views
authoritarian personality
psychoanalytic: childhood trauma, depressive family context
social and economic: strict disciplining educatio, economic and political insecurities
lead to submission to authority, resistance to change contempt and aggression to norm violators and prejudice
social identity theory
i=we
we favor the groups members we are in even if both are the same quality
