social cognition Flashcards
schemas, accomodation and assimilation
characteristics we notice first.
accomodation is a new schema out of the info
assimilation is adding the info to an existing schema
heuristics
(representative, anchoring and availability)
shortcuts
representative is the fulfillment of an expected image
anchoring is primacy effect
availability is how often you receive an information determines the prevelance of it in your life
Gestalt
We create an image of a person due to schemas we notice, a gestalt of a person
priming, primacy effect
implicit and explicit priming, makes you have an opinion on a certain topic
primacy effect is favoring the first information over the last
halo effect
favoring pretty looking people
negative bias
when comparing new positive info with new negative we favor the negative
attributions, fundamental attribution error, self serving bias
situational or dispositional
peoples fails are their characteristics, their success is the situation
my fails are the situation and my success my characteristic
attitudes
affect (emotion), behavior (approach/avoidance), cognition (knowledge)