Social Influence and Change Flashcards
1
Q
Research
A
Lessons from minority influence research = powerful force for innovation and social change
Lessons from conformity research = dissent breaks down power of majority (Asch)
2
Q
Evaluation
A
Research Support for NSI = NSI is valid explanation of social change
Counterpoint: normative influence doesn’t always produce change
Minority Influence explains change = minorities stimulate divergent thinking, broad and creative
Role of deeper processing = majorities views are processed deeper than minorities
