Minority Influence Flashcards
1
Q
Research
(Consistency)
A
If the minority is consistent this attracts the attention of the majority over time
2
Q
Research
(Commitment)
A
Personal sacrifices show commitment, attract attention and reinforce message
3
Q
Research
(Flexibility)
A
Minority more convincing if they accept some counter arguments
4
Q
Research
(Explaining process of change)
A
Snowball effect: minority becomes the majority
5
Q
Muscovici’s Research
A
172 females (deceived), 2 out of 6 were confederates. Had to say if slide was blue or green
6
Q
Evaluation of Minority Influence
A
Research support for consistency = Muscovici’s research
Artificial Tasks = tasks often trivial - tell us little about real world influence
Power of minority influence = more people agree with minority in private
