social influence and change Flashcards
what are the 2 ways in which resistance to SI can occur
1) independence
2) Anti-conformity
define independence
- a lack of consistent movement either towards or away from social expectancy
- ie. doing your own thing
define Anti-conformity
- a consistent movement away from social conformity
- ie adopting the behaviour of minority group
describe social support
- pressure to confirm is reduced if there are other non-confirming people present
- this dissenter adds a ‘model’ and allows someone to follow their conscience
give an example of social support regarding conformity
- in Asch’s study, conformity rates dropped from 33% to 5.5% in the presence of a dissenter
give an example of social support regarding obedience
- in Milgrams study, obedience dropped from 65% down to 10% in the presence of a dissenter
what are some A03 points of social support?
- strength= supporting evidence
• Asch’s study
• Milgrams study - weakness= alternative explanation
• other factors such as Authoritarian personality
what does a locus of control refer to?
refers to a persons perception of personal control over their behaviour
what do people with a high external LOC believe
- believe things turn out a certain way regardless of their actions
- behaviour is caused by luck or fate
what do people with a high internal LOC believe?
- perceive themselves to be in control of their behaviour
- they can affect the outcomes of situations
- therefore they take personal responsibility
describe internality regarding resistance to SI
- people with high internality rely less on the opinions of others
- high internals seek info that is useful to them therefore less vulnerable to SI
- achievement orientated
- they believe they control their behaviour/future
A03 of locus of control
- weakness= alternative explanation
• other factors such as gender
• eagly + Carli found males resist more than females - Strength= supporting evidence
• oliner + oliner (WWll survivors)
• ppl with higher internal LOC less likely to obey
define minority influence
- type of SI where one person/small group influences the belief of other people
- motivates ppl to reject the established majority group norms
how is minority influence achieved?
- conversion
• majorities are gradually won over to minority view point
• behaviour/belief accepted both publically and privately—> internalisation
method of Moscovici research on Minority influence
- each group had 4 naive participants + minority of 2 confeds
- showed series of blue slides that varied in intensity and asked to judge color of slides
- in ‘consistent’ condition, two confeds called blue slides green on every trial
- in ‘inconsistent’ condition, confeds said slides were green on 2/3rds of trials
- in control condition, 6 naive participants and no confeds, all said blue throughout