Social Influence Flashcards
Avoid Calling Dad About Sibling Squabbles
Attention Consistency Deeper processing Augmentation principle Snowball effect Social cryptomnesia
Normative social influence
Conforming to be liked and accepted by others
Informational social influence
Conform to be correct and gain knowledge
Conpliance
Stops as soon as group pressure stops
Changes public behaviour
Doesn’t change personal beliefs
Internalisation
Private and public beliefs change
Permanent change in views
Identification
Changes private and public beliefs
Opinions revert once group pressure is removed
Schultz
75% of people re-used hotel towels if a sign told them others were re-using towels
Other reason for conforming
Personality
Introverts- confirm to blend in
Extroverts- don’t conform to be unique
Asch
Participants
1 participant 7 confederates
Asch
Line judgement task
Variables
Group size (increased conformity if group was bigger, levelled at 3)
Unanimity (increased conformity due to lack of social support for participant)
Task difficulty (increased conformity because participant believed them to be right)
Asch results
3/4 of participants conformed at least once
1/3 of participants conformed in each trial
Asch evaluation
Perrin and Spencer
Child of its time
Replicated experiment using engineering student
1/396 conformed
Cultural change- less value placed on conformity and obedience of students
Smith and bond
Asch conformity
Meta-analysis
37% conformity rate- collectivist
25% conformity rate- individualist
Zimbardo
Procedure
- observed participants in a prison situation
- randomally allocated volunteers into role of guard and prisoner
Zimbardo
Findings
Participants conformed to their social roles
Guards began to punish and humiliate prisoner participants- even volunteering to work extra shifts
Prisoner rights redefined as privileges
Behaviour continued even when participants believed they weren’t being observed
