Social Influence

Question 1

What is Compliance?

Answer 1

When an individual accepts influence because they hope to achieve a favourable reaction from those around them. (gain approval / avoid disapproval)

Question 2

Delee

Answer 2

Delte

Question 3

What is Identification?

Answer 3

When an individual adopts an attitude because they want to be associated with a particular person / group.

Question 4

What is Informational Social Influence (ISI)?

Answer 4

A form of influence which is the result of a desire to be right - looking to others as a way of gaining evidence about reality.

Question 5

What is Internalisation?

Answer 5

When an individual accepts influence because the behaviour is consistent with their own value system.

Question 6

What is Normative Social Influence (NSI)?

Answer 6

A form of influence whereby an individual conforms with the expectations of the majority in order to gain approval / avoid disapproval.

Question 7

What are the 3 Variables Affecting Conformity?

Answer 7

Group Size: less conformity with smaller groups (extent)
The unanimity of the majority: less unanimity of confederates led to less conformity
The difficulty of the task: harder questions led to more conformity (individual differences caused responses to differ)

Question 8

What is Asch’s key study on variables affecting conformity?

Answer 8

Asch (1956):
- Student volunteers
- Visual discrimination task.
- All but 1 confederates.
Aim –> To see how the lone ‘real’ participant would react to the behaviour of the confederates.
Procedure –> male US undergrads. Asked to look at 3 lines of different lengths & took turns to say which was same as ‘standard line’. Real participant always 2nd to last (pressure of majority).
Findings –> average conformity: 33%, control condition to confirm ambiguity. Individual differences. Interview afterwards: continued to privately trust own beliefs but changed public behaviour to avoid disapproval from others.

Question 9

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Answer 9

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