Research Methods Key Vocab Flashcards
Aims
A statement of what the researchers intend to find out in a research study.
Bar Chart
A graph used to represent the frequency of data; the categories on the x-axis have no fixed order and there is no true zero.
Behavioural Categories
Dividing a target behaviour into a subset of specific and operationalised behaviours.
Bias
A systematic distortion.
Calculated value
The value of a test statistic calculated for a particular data set.
Case Study
A research investigation that involves a detailed study of a single individual, institution or event. They provide a rich record of human experience but are hard to generalise from.
Closed Questions
Questions that have a predetermined range of answers from which respondents select one. Tend to produce quantitative data.
Confederate
An individual in a study who isn’t a real participant and has been instructed how to behave by the investigator (essentially an actor).
Confidentiality
Concerns the communication of personal information from one person to another, and the trust that the information will be protected.
Confounding variable
A variable that affects the independent variable. Changes caused by this made to the dependent variable create a meaningless outcome. Caused by an error in the design.
Content Analysis
A kind of observational study in which behaviour is observed indirectly in written or verbal material such as interviews, conversations, books, diaries or TV programmes.
Continuous Variable
A variable that can take on any value within a certain range. The rating (1-10) of how much you like football is continuous whereas the football team a person supports isn’t. The latter could be arranged in any order.
Control Group
The group of subjects that don’t get the treatment being studied. This is then compared to the experimental group which does get the treatment to see if the treatment has had an effect.
Controlled Observation
A form of investigation in which behaviour is observed but under conditions where certain variables have been organised by the researcher.
Correlation
Determining the extent of an association between two variables; variables may not be linked at all (zero correlation), they may both increase together (positive correlation) or as one co-variable increases, the other decreases (negative correlation).
Correlation Coefficient
A number between -1 and +1 that tells us how closely the co-variables in a correlational analysis are associated.
Cost-benefit Analysis
A systematic approach to estimating the negatives and positives of any research.
Counterbalancing
An experimental technique used to overcome order effects when using a repeated measures design. It ensures that each condition is tested first or second in equal moments.
Co-variable
The two measured variables in a correlational analysis. The variables must be continuous.