Social Influence Flashcards
Who conducted the line experiment into conformity?
Asch
Why was deception necessary in Asch’s experiment?
The fact that Asch was deceiving people was outweighed by the need for results and the benefit of the study, as without deception Asch’s study could have not worked
Define the term individualistic culture
Countries (like the UK) where people think about how actions will affect them over other people
What are demand characteristics?
Behaviour people show when they’re in an experiment (when they’re in a different environment e.g. Lab experiment)
Define the term collectivist culture
Countries (like china) where people think about how their actions will affect their family over themselves
What are the TYPES of conformity?
Compliance, Identification, Internalisation
What is identification?
When you conform publicly as well as privately because you have identified with the group and feel a sense of membership. Your change of belief or behaviour is often temporary. A moderate type of conformity where you act the same as the group because you value the group and want to be part of it, but don’t necessarily agree with everything the group says
What are the EXPLANATIONS for conformity?
Normative Social influence (to fit in, not stand out etc) and informative social influence (think other people have more information
If the research is affected by demand characteristics how might this affect the findings?
It will mean the results may not be valid outside of a lab environment
What is the problem posed by the diversity group in Asch’s experiment?
They didn’t test a range of people so the results cannot be valid
What is Internalisation?
Internalisation is where the behaviour or belief of the majority becomes a part of your belief system. It is the most permanent type of conformity as the conformity often lasts even f the majority is not longer present. You change both your public and your private views
What is compliance?
Changing your behaviour to fit in with the group, you may not necessarily agree with the behaviour/belief but you go along with it publicly. Not a permanent form of social influence
What was the sex of the participants in Asch’s research?
Male
What is the main ethical issue with Asch’s experiment?
People were deceived because they thought the confederates were real people. This called them intense stress and discomfort
Give a brief explanation of Asch’s experiment
Asch used a lab experiment, using the line judgement task to study conformity. Asch had 7 plants and 1 participant in the room. The plants agreed in advance what line they would choose for each task, always making sure to choose the wrong line, and sitting in an order that meant the participant had to answer last. Each person in the room had to state which line was the same as the target line. The answer was always made very clear.
On average how many participants went along with the plants and confined in every trial of Asch’s experiment
37% of participants
How many participants conformed on at least one trial of Asch’s experiment
75% of participants
Define aim
Why the study is carried out
Define procedure
How the study is carried out (research methods)
Define results
The findings of the study
Define conclusion
How do the results fit in with the aim or contrast with the aim
Define ambiguous
No clear answer
Define unambiguous
Clear correct answer
What is an ethical issue?
A difficulty, tension or problem that arises during the course of the research. (Possibly having a negative effect on the participants)
What is a lack of informed consent?
When the experimenter did not correctly tell the participant the aim of the study and what they’d be asked to do and/or the experimenter not asking the participants if they are happy to take part
What is deception?
Leading the participant to believe something which is not true
What is the lack of right to withdraw?
Not allowing the participants to withdraw themselves from the study at any point and/or not allowing them to withdraw their data at the end of the study
What is lack of anonymity?
A lack of anonymity is where the participants data is identifiable by name
Not giving advice
Researchers are not mean to give participants advice event if they ask for it, if P’s have questions they should be referred to a professional who can help them
Use of debriefing
Debriefing must be an active procedure, it must restore Ps to the state/condition they were in prior to the study and all deceptions must be cleared up.
Debriefing is not possible in observational studies
Is this a directional or non-directional hypothesis?
“Men who have beards are perceived as older than clean-shaven men”
Directional
Is this a directional or non-directional hypothesis?
“Anxiety affects the level of adrenaline in the blood”
Non-directional
Is this a directional or non-directional hypothesis?
“Wearing make up has an effect to i how attractive a person is rated to be”
Non-directional
Define Extraneous Variables
Variables other than the IV that could possibly influence the measurement of the DV