Social influence

Question 1

What are the 2 types of social influence?

Answer 1

Normative- To be liked
Informative- To be right

Question 2

What is conformity?

Answer 2

Matching the behaviour and beliefs of others in order to fit in

Question 3

What is compliance?

Answer 3

Going along with the majority even though you don’t agree

Question 4

What did Milgram find about obedience?

Answer 4

Factors affect obedience such as proximity, legitimacy of authoritative figure

Question 5

What is deindividuation

Answer 5

Losing your responsibility and self awareness as a result of being in a group

Question 6

What happened in Zimbardo’s study?

Answer 6

22 participants
10 prisoners and 11 guards
Guards became aggressive quickly
Only lasted 6 days instead of 2 weeks

Question 7

What is the bystander effect?

Answer 7

Not helping someone else because you believe someone else will do it

Question 8

Explain the Piliavin study

Answer 8

103 trials
More likely to help someone ill than drunk
Men more likely to help same race

Question 9

Strengths and weaknesses of Piliavin

Answer 9

+Naturalistic environment
-Ethical issue- Covert