social influence

Question 1

what is the definition of conformity?

Answer 1

when an individual changes their behaviour or opinions as a result of social pressure to fit in

Question 2

what are the three types of conformity that Kelman proposed?

Answer 2

1) Internalisation
2) Identification
3) Compliance

Question 3

What is the strongest type of conformity?

Answer 3

Internalisation

Question 4

what does internalisation mean?

Answer 4

when person genuinely accepts groups norms both PUBLICLY and PRIVATELY. change is permanent even after leaving the group.

Question 5

what is an example of internalisation?

Answer 5

eg. religious conversion - person may still believe God even after not attending church

Question 6

what does compliance mean?

Answer 6

following a group’s belief to avoid disapproval or gain approval. publicily change but not privately . change is temporary and as soon as pressure stops the individual’s beliefs return to original.

Question 7

what is an example of conforming with compliance?

Answer 7

eg. drinking alcohol around your friends even when you do not enjoy it

Question 8

what does identification mean?

Answer 8

stronger than compliance because individual changes opinion publicly and privately. but without the presence of the group, their beliefs return back to original.

Question 9

what is an example of conforming with identification?

Answer 9

adopting to friendship groups music taste but once you return home you change back to original taste

Question 10

what are the 2 types of explanations for conformity

Answer 10

Informative social influence and Normative social influence

Question 11

what is informative social influence?

Answer 11

conforming as you believe others have better knowledge than you. leads to a permanent change and leads to internalisation.

Question 12

when does ISI usually occur?

Answer 12

In ambigious situations

Question 13

what is normative social influence?

Answer 13

about norms as they regulate behaviour of groups and individuals. an individual conforms because they have the desire to be liked and accepted by a group. temporary change.

Question 14

when does NSI usually occur?

Answer 14

situations where you don’t want to be rejected

Question 15

what type of process is NSI?

Answer 15

emotional process

Question 16

what type of process is ISI?

Answer 16

cognititive process

Question 17

what is a support for NSI as an explanation for conformity?