social influence Flashcards
define conformity
a person changes their valurs, attitides and bahviours to fit in with the majority group.
what are the three types of conformity?
complaince, identification and internalisation
define compliance
a person changes their behaviour publicly but not privately. they dont agree with the majority but they go along with it temporarily to fit in
define identification
a person changes to fit in with the majority both privately and publicly but only whilst a member of that specific group
define internalisation
a person changes both publicly and privately permanently. they develop the values, attitudes and behaviours of a group.
what are the two explanations for conformity
normative social influence and informational social influence
define normative social influence
conforming to be liked and accepted by the group, to avoid social regection.
define informational social influence
when a person conforms to gain knowledge
what was the aim of aschs study
to investigte conformity
what was the procedure of aschs study
123 male students took part inwhat they thought was a vision perception test. they were asked to say out loud which of three comparison lines matched a standard line in length. they heard 6 confederates give a unaminous incorrect answer before they answered . each student did 6 practice trials and 12 critical trials.
what were the findings of aschs study
38.6% conformity across all trials. 25% didnt conform at all, 75% conformed on atleast one trial. 50% conformed in atleast 6 trials and 5% conformed in all trials.
what was the conclusion of aschs study
the particpants said they privately trusted their own opinions but publicly agreed with the group which provides evidence for normative social influence compliance)
