Social influence Flashcards
Definition of conformity
Yielding to group pressure, a change in a persons behaviour or opinion as a result of real or imagined pressure from a group of people
Name Kelman’s 3 types of conformity
Identification, compliance, internalisation
Explain what is meant by internalisation (3)
Internalisation is where you accept the groups beliefs as yours (1), you change both your public and private views (2), and it is a permanent change as you continue to think this way even when you are not in the group (3)
Explain what is meant by compliance (3)
Compliance is where you go along with the group to fit in (1), even if you dont really agree with their view point, (2) for example, in Asch’s study many of the participants went along with the group answer so as not to be judged by the rest of the group (3)
Explain what is meant by normative social influence? (2)
Type of conformity where people go along with the behaviour of the group (1) in order to gain approval from others, this is likely to lead to compliance where public opinion does not match the private opinion of that person (2)
what is the strongest type of conformity?
internalisation, it is permanent you change your private beliefs even when away from the group
What is identification?
Middle level conformity- Temporary change in behaviour only in the presence of a group, e.g. acting more professional at work
Compliance
weakest level of conformity, follow the beliefs or behaviour of a group in public to avoid disapproval, likely as a result of normative social influence (such as drinking alcohol in a group but not drinking when away from that setting)
What is informational social influence?
when someone conforms to behave in the correct way so looks to others for information, for example following a crowd in an emergancy because you assume the crowd is going the right way even if you dont know you follow them
Describe a study that supports informational social influence
Jeness bean jar experiment- pps estimated very different numbers of beans in the jar individually but said much more similar numbers when they had estimate in the same room
What does Fein et al support?
Informational social influence
Give a strength of normative social influence
Evidence suggests real life application- NSI can be an explanation of bullying, if everyone in a friend group is bullying one person, a child may join in with the bullying out of fear of being disliked by the group
what is normative social influence?
When a person conforms to fit in with the majority because they don’t want to appear stupid or be left out, usually leads to compliance where the behaviour is changed in front of the group but not privately. E.g. all your friends are eating pink jelly beans together in the park you might eat the pink flavour because you’re with them and don’t want to be left out but you still wouldnt choose the pink jelly beans when you go home, so its compliance derived from normative social influence
Give a study that shows informational social influence is increased when the person is unsure of their own belief
Lucas et al. Pp’s were more likely to agree to an obviously incorrect maths answer when they rated their own maths ability as low and when the majority voted for the obviously incorrect answer. This shows informational social influence is more likely when the person is unsure themself.
What was the aim of Asch’s line study?
To see if pp’s would still conform to the majority in a situation where the answer is obvious
Who were the pp’s in Asch’s line study and why is this a weakness?
123 male American students means the results cant be generalised to the whole population so there is lack of population validity.
What was the procedure of Asch’s line study
Pps were in groups of 6 people, but 5 were confederates and theyw ere the only real participant. They were shown a standard line on a screen and then two other lines appeared, they had to state which comparison line is closest to the standard line in length, the 6 confederates would say the obviously wrong answer.
Results of Asch’s line study
PP’s conformed on 32% of the total trials, 75% conformed atleast once.
Why does Achs’s line study lack ecological validity
Because its based on peoples perceptions of lines which doesnt reflect the complexity of everyday life conformity
What 2 types of validity does Asch’s line study lack
Ecological validity and population validity
What are 3 ethical issues with Aschs line study?
Participants were deceived of the aim of the study as they were told perception of lines were being studied, because the aim was deceived informed consent could not be given. Also there is possible psychological harm as they may have felt embarassed when they were told the true aim afterward, however, Asch did debrief them.
What is a strength of Aschs line study
Supports normative influence as some pps admitted afterward they didnt want to appear stupid in front of the majority, supports normative because they admitted they privately disagreed
What are 3 factors that affect level of conformity?
Group size, group unanimity and task difficulty
How did a variation of Asch’s line study suggest that group size effects conformity
Asch altered the number of confederates which showed conofmrity increased with higher number of confederates but only up to a certain point, conformity didnt increase with a confederate number higher than 4