Social influence Flashcards

1
Q

Definition of conformity

A

Yielding to group pressure, a change in a persons behaviour or opinion as a result of real or imagined pressure from a group of people

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2
Q

Name Kelman’s 3 types of conformity

A

Identification, compliance, internalisation

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3
Q

Explain what is meant by internalisation (3)

A

Internalisation is where you accept the groups beliefs as yours (1), you change both your public and private views (2), and it is a permanent change as you continue to think this way even when you are not in the group (3)

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4
Q

Explain what is meant by compliance (3)

A

Compliance is where you go along with the group to fit in (1), even if you dont really agree with their view point, (2) for example, in Asch’s study many of the participants went along with the group answer so as not to be judged by the rest of the group (3)

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5
Q

Explain what is meant by normative social influence? (2)

A

Type of conformity where people go along with the behaviour of the group (1) in order to gain approval from others, this is likely to lead to compliance where public opinion does not match the private opinion of that person (2)

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6
Q

what is the strongest type of conformity?

A

internalisation, it is permanent you change your private beliefs even when away from the group

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7
Q

What is identification?

A

Middle level conformity- Temporary change in behaviour only in the presence of a group, e.g. acting more professional at work

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8
Q

Compliance

A

weakest level of conformity, follow the beliefs or behaviour of a group in public to avoid disapproval, likely as a result of normative social influence (such as drinking alcohol in a group but not drinking when away from that setting)

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9
Q

What is informational social influence?

A

when someone conforms to behave in the correct way so looks to others for information, for example following a crowd in an emergancy because you assume the crowd is going the right way even if you dont know you follow them

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10
Q

Describe a study that supports informational social influence

A

Jeness bean jar experiment- pps estimated very different numbers of beans in the jar individually but said much more similar numbers when they had estimate in the same room

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11
Q

What does Fein et al support?

A

Informational social influence

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12
Q

Give a strength of normative social influence

A

Evidence suggests real life application- NSI can be an explanation of bullying, if everyone in a friend group is bullying one person, a child may join in with the bullying out of fear of being disliked by the group

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13
Q

what is normative social influence?

A

When a person conforms to fit in with the majority because they don’t want to appear stupid or be left out, usually leads to compliance where the behaviour is changed in front of the group but not privately. E.g. all your friends are eating pink jelly beans together in the park you might eat the pink flavour because you’re with them and don’t want to be left out but you still wouldnt choose the pink jelly beans when you go home, so its compliance derived from normative social influence

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14
Q

Give a study that shows informational social influence is increased when the person is unsure of their own belief

A

Lucas et al. Pp’s were more likely to agree to an obviously incorrect maths answer when they rated their own maths ability as low and when the majority voted for the obviously incorrect answer. This shows informational social influence is more likely when the person is unsure themself.

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15
Q

What was the aim of Asch’s line study?

A

To see if pp’s would still conform to the majority in a situation where the answer is obvious

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16
Q

Who were the pp’s in Asch’s line study and why is this a weakness?

A

123 male American students means the results cant be generalised to the whole population so there is lack of population validity.

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17
Q

What was the procedure of Asch’s line study

A

Pps were in groups of 6 people, but 5 were confederates and theyw ere the only real participant. They were shown a standard line on a screen and then two other lines appeared, they had to state which comparison line is closest to the standard line in length, the 6 confederates would say the obviously wrong answer.

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18
Q

Results of Asch’s line study

A

PP’s conformed on 32% of the total trials, 75% conformed atleast once.

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19
Q

Why does Achs’s line study lack ecological validity

A

Because its based on peoples perceptions of lines which doesnt reflect the complexity of everyday life conformity

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20
Q

What 2 types of validity does Asch’s line study lack

A

Ecological validity and population validity

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21
Q

What are 3 ethical issues with Aschs line study?

A

Participants were deceived of the aim of the study as they were told perception of lines were being studied, because the aim was deceived informed consent could not be given. Also there is possible psychological harm as they may have felt embarassed when they were told the true aim afterward, however, Asch did debrief them.

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22
Q

What is a strength of Aschs line study

A

Supports normative influence as some pps admitted afterward they didnt want to appear stupid in front of the majority, supports normative because they admitted they privately disagreed

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23
Q

What are 3 factors that affect level of conformity?

A

Group size, group unanimity and task difficulty

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24
Q

How did a variation of Asch’s line study suggest that group size effects conformity

A

Asch altered the number of confederates which showed conofmrity increased with higher number of confederates but only up to a certain point, conformity didnt increase with a confederate number higher than 4

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25
What other study supports that group size doesn't increase conformity after 3-5 ppl
Hogg and Vaughan said conformity reaches its full extent with a group size of 3-5
26
How did group unanimity affect conformity?
when one confederate disagreed with the majority, conformity of the ppt dropped significantly
27
How does task difficulty affect conformity
When the comparison lines were made more similar in length conformity increased as it was harder to tell, so this suggests an increase in informational social influence
28
Give a strength of Asch's line study
High internal validity because it was a lab experiment with strict control over extraneous variables
29
Why did the time of Aschs study affect validity
The study was done in 1950 in america so societal context may have influenced results e.g. people were afraid to be different in this time period due to the communist threat in america i.e. mcarthyism
30
Who were the pps in stanford prison experiment
24 male American undergrad students, they volunteered to be in the study and were paid
31
What was the aim of zimbardos study (Stanford prison experiment)
To see how readily people conform to social roles they are assigned with in a simulated environment and essentially why good people do bad things
32
How was the 'prison' set up in zimbardos study
The basement of the Stanford university psychology building was converted in a prison simulation
33
What was the procedure of zimbardos study
The pps were assigned roles as guards or prisoners. Prisoners were only reffered to as their assigned number. No one was allowed to leave. Guards worked 8 hour shifts. Prisoners could only go in the hallway and to the toilet, guards would enforce this. Physical violence was not permitted.
34
how were the roles reinforced in the stanford prison experiment
the guards and prisoners had different uniforms, the guards had props like sunglasses and whistles and handcuffs
35
How were the roles assigned in the stanford prison experiment
randomly
36
What was Zimbardos role in the study
He acted as a guard but was mainly there for observing.
37
what were the findings of the stanford prison experiment
Identification occured quickly for both prisoners and guards in their roles. Guards began to aggressively harass and torment prisoners, afterward admitting they enjoyed doing so and enjoyed their new found power and control. Prisoners believed the prison was real. The prisoners became more submissive and the guards became more assertive.
38
In the Stanford prison experiment what suggested that prisoners had internalised their roles
Prisoners would only discuss prison issues (forgetting about their real lives) and snitch on other prisoners to the guards to please the guards. This is significant evidence that the prisoners were acting this way because they believed the prison was real and not because of demand characteristics. Some even sided with the guards when other prisoners broke rules.
39
How long did the stanford prison experiment for?
Was schedueled for 2 weeks but was terminated after 6 days
40
What is a strength of the stanford prison experiment?
It has real life applications, it changed the way US prisons are run e.g. beehive style prisons are not used anymore because they reinforce the difference between guards and prisoners.
41
Does the stanford prison experiment lack population validity?
yes because male american students were used so results cannot be generalised to other cultures or for women. e.g. collectivist cultures such as japan or china may have had different results because the emphasis on the group rather than the individual
42
Why did the Stanford prison experiment lack external validity?
demand characteristics may explain the results, guards later claimed that they were acting, or even replicating guard behaviour they had seen in films
43
What were ethical issues with the Stanford prison experiment?
lack of fully informed consent as zimbardo himself didnt know how far the prisoners would take the roles. pps were also not protected from psychological harm, one prisoner had to be released because of excessive screaming and crying.
44
What is the agentic state? (as an explanation for obedience)
When a person believes that someone else is responsible for their actions. Like if your boss tells you to unlock the front door, you do it because you are acting on behalf of your agent, and believe if someone breaks in they will take responsibility.
45
What is the agentic shift?
Agency theory suggests agentic shift is when someone goes from autonomic state (believing they are responsible for their own actions) to believing someone else is responsible for their actions (agentic state)
46
What is legitimacy of authority as an explanation for obedience?
This describes how legitimate a persons authority is seen as, based on how morally good or bad they seem as a person, as well as their legitimacy in terms of authority, which explains why people are more likely to obey someone if they are wearing a high vis
47
What was Milgram's aim (1963)?
To observe whether people would obey an authority figure when told to harm someone
48
Who were the pp's in Milgram's electric shock study?
40 american men selected by random sampling
49
What was the procedure of Milgram's electric shock study?
pps were told that they were 'teachers' and that the 'student' was another ppt in the study (it was a confederate acting) they were instructed to ask the student a question and if they got it wrong they had to electrute the student, with the voltage increasing each time. 330 volts was marked as lethal. the experimenter in the room who had given the instruction gave prompts such as 'continue' or 'administer the shock'
50
What were the findings of milgrams electric shock study
All ppts went up to 300 V, 65% went to 450 V. Only 12.5% stopped at 300. The vast majority were willing to give lethal shocks to the confederate.
51
What voltage was marked as lethal in milgrams electric shock study?
330 V
52
What percentage of pps went up to 450 V in Milgrams electric shock study?
65%
53
What percentage of pps stopped at 300 volts in Milgrams electric shock study?
12.5%
54
What were situational factors that affected obedience in Milgram's electric shock study?
Proximity of authority, the experimenter being in the same room increased obedience. Location- pps obeyed more when the study was conducted at a prestigeous university such as Stanford. Uniform-pps obeyed more when the researcher was wearing a lab coat, possibly because this increased legitimacy of authority.
55
What were strengths of Milgram?
-The pps were debriefed at the end and made aware of the real aim of the study - Real life applications of obedience, e.g. nazi germany. - high internal validity as 70% of pps believed the shocks to be real - Highly replicable and has been repeated around the world with similar results -External validity (Hofling et al found that in a study, 95% of nurses followed the doctors orders of giving a patient double the dosage of medication prescribed on the bottle
56
What percentage of ppts in Milgram's study later said they believed the shocks to be real?
70%
57
What are 3 weaknesses of Milgram's shock study?
-Lack of internal valdiity- argument that because it was conducted at stanford the results may have been more due to trust than obedience - Deception (informed consent could not be given) and psychological harm - lack of ecological validity, shooting someone in the face is different to flicking a switch
58
Describe legitimacy of authority as an explanation for obedience
How credible the authority figure is perceived as being. Milgrams study the researcher was perceived as genuine and credible so obedience can be justified more, e.g. this is why kids would be more likely to listen to a parent or teacher than a random person
59
what is 'dispositional explanation for obedience' referring to?
authoritarian personality
60
what is Adornos theory of authoritarian personality?
people with certain characteristics are more likely to be obedient, this is measured using the F scale
61
How is authoritarian personality measured
F scale
62
What does it mean to have an authoritarian personality?
you believe you should fully submit to authority figures and supress your own beliefs.
63
What theory does adorno believe as well as his own
psychodynamic theory, that an adults personality stems from childhood. so if a child has very harsh discplinarian parents they idolise their parents but subconciously resent them, and displace their anger onto other groups or individuals.
64
What is a weakness of Adornos F scale as an explanation of obedience
Doesn't explain authoritarian personality across whole political spectrum as it measures an individuals likeliness to sympathise with fascism, but doesnt take into account authoritarian personality on left political extremism such as communism
65
Does the authoritian personality as an explanation of obedience have low ecological validity? and why/why not?
Low, because it can't explain many real life examples of obedience. it is highly unlikely all nazi soldiers had an authoritarian personality
66
who suggested locus of control as an explanation for obedience?
Rotter
67
Briefly describe locus of control
locus of control is a measure of an individuals sense of control over their life, so to what extent they believe their life is in their own control or is due to external factors such as fate or god
68
what does it mean if someone has an external locus of control
they feel they have very limited control over their own lives and it is due to something external like fate
69
what does it mean if someone has an internal locus of control
they believe they have total control over what happens in their life
70
do people with an internal locus of control obey more or less than external
less because they take responsibility for their own actions and see themselves as more in control, whereas external locus of control obey more because they believe someone or something else is responsible for their actions and they are acting for their agent and put responsibility onto them
71
if someone has internal locus of control what does this say about them
they are more likely to be leaders than followers
72
who is more obedient, internal or external locus of control?
external
73
Sam wins an award he has an external locus of control, how does he explain this?
"i got this award because it was meant to be-it was my destiny"
74
alex wins an award, she has an internal locus of control, how does she explain this?
"i got this award because i worked hard for it"
75
what correlation did atgis (1998) show between locus of control and conformity?
those who scored highest for having external locus of control were most likely to be persuaded and to obey
76
what is a weakness of locus of control as an explanation for obedience
other studies have shown factors such as social support and past experiences have a greater effect on conformity and obedience than locus of control
77
what was Moscovici's study investigating?
minority influence
78
what was the procedure of moscovici's study?
lab experiment, ppts were in a group where there was two confederates as the minority and 4 ppts as the majority. they were shown 36 slides of different shades of blue and were asked to state if they were blue or green. The 2 confederates said they were green 2/3 of the time, so the study was trying to determine what percentage of confederates would agree.
79
who did the study with the coloured slides
moscovici
80
what were the findings of Moscovicis study?
when the confederates were consistently saying green, 8% of ppt's said the slides were green
81
when the confederates wee inconsistent with their answers in moscovicis study, what percentage of ppts agreed?
1%
82
what study showed that consistency is necessary for minority influence?
Moscovici (if they are so determined to stay consistent it makes the other members think there is something worth changing their views for)
83
what factors increase minority influence?
consistency, commitment and flexibility
84
is flexibility important in minority influence?
yes, shows the minority are rational and compromising so the majority are more likely to change their viewpoint, supported by Nemeth 1986
85
give a brief description of a study that supports the role of flexibility in minority influence
Nemeth 1986, a group had to negotiate how much insurance money to pay someone, the confederates that were flexible were more convincing and changed the view of the majority more
86
what is a strength of moscovici et al and explanations for minority influence
have real life applications as can show minority groups how to have the most significant impact
87
what is an issue with Moscovici's slide study
doesn't reflect complexities of real life minority influence as artificial tasks were used, lacks ecological validity as has limited real life application
88
what are 3 situational factors as an explanation for obedience?
- uniform increases legitimacy as shown in milgrams study. -location, if the location is linked to higher status and legitimacy then obedience is increased, milgrams study had higher obedience at yale university than a run down office. also, a person is less likely to obey if they are unable to see the negative consequences of their actions.