Social influence Flashcards
Social influence theory
How our thoughts and behavior are influence by other people
Compliance (SI)
Conforms publicly, privately disagrees
Lowest form of conformity
Identification (SI)
Conforms publicly and privately temporarily
Internalization (SI)
Conforms publicly and privately
Highest form of conformity
Conformity
Changing of thoughts and behavior to real or imaginary pressure from a group
Factors affecting conformity
Normative
Culture
Group size
Unanimity
Deindividuation
Social loafing
Normative
Unanimity
Agree of majority involved increases conformity
Deindividuation
Lose sense of personal responsibility by group norms
Group size
Size of group increase conformity till 4 people, then plateaus
Social loafing
less effort when part of group