Attitudes Flashcards
What are components of Tripartite Model of Attitudes?
Affective, Behavioral, Cognitive
Attitude involves all 3, but not always consistent
What is the Affective component? (TMA)
Emotional feeling toward a person, object, event
What is behavioral component?
Attitude expressed in our actions
What is cognitive component?
Beliefs on a person, object, event
What is attitude?
General evaluation of a person, object or event
Can be positive or negative
What is explicit attitude?
Conscious evaluation individuals are aware of and are expressible.
Function of explicit attitudes
Social expression
Decision making
Guidance for behavior
What is implicit attitude?
Unconscious evaluation and automatic evaluation
Measure through Implicit association test(IAT)
Functions of implicit attitudes
Influence on perception
Implicit bias
What is cognitive dissonance?
Discomfort from contradicting thoughts and attitudes to themselves
What is avoidance? (CD)
Avoiding information that contradicts your beliefs and decrease the conflict to maintain current behaviors
What is reduction? (CD)
Changes to individual behaviors to be more consistent with beliefs to reduce conflict
What is Rationalization? (CD)
Justification and reinterpretation to resolve conflict between beliefs and behaviors so contradictory is more reasonable
What is magnitude? (CD)
Significance and importance of their beliefs or behaviors in conflict
What are factors of magnitude?
Emotional impact
Degree of commitment
Perceived consequences
Personal value
What is emotional impact? (Magnitude)
Emotional discomfort of conflict from emotional value in beliefs and behaviors