social influence Flashcards

1
Q

conformity

A

a change in a persons behaviour or opinion as a result of real or imagined pressure from a person or group of people

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2
Q

normative social influence

A

conforming because don’t want to stand out or be mocked. seeking social approval

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3
Q

informational social influence

A

conforming because of the thought others are correct tends to be permenant

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4
Q

aschs line experiment - method

A
  • 50 male american students
  • groups of 6-8 sat in a room with only 1 true naive participant
  • naive participant sat towards the end of the group
  • each confederate gave the wrong answer every time
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5
Q

aschs line experiment - how many of the naive participants conformed majority of the time?

A

37%

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6
Q

aschs line experiment - what percentage of naive subjects conformed at least once?

A

75%

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7
Q

what was asch assessing

A

to what extent a person would conform to the opinion of others even when the answer is certain ie. unambiguous

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8
Q

variables affecting aschs line expriment - group size

A

asch varied the number of confederates in each group between 1-15. he found that relationship between group size and level of conformity was curvilinear. if there was two confederates conformity to the wrong answer was 13.6% when there was three conformity rose to 31.8%

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9
Q
A
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