SP - social influence

Question 1

conformity definition

Answer 1

yielding to group pressure as our behaviours and beliefs are influenced by larger groups

Question 2

what is compliance

Answer 2

A person goes along with other people’s behaviour or attitudes, but does not believe them to be correct, only temporary when in the presence of a group

Question 3

what is identification

Answer 3

Individuals adjust their behaviour and opinions to those of the group as membership of the group desirable, often temporary until they leave the group

Question 4

what is internalisation

Answer 4

The individual accepts the group view and believes that view to be correct. So conforming to other people’s beliefs publicly and privately in the genuine belief they are correct. Often permanent.

Question 5

what are the 2 reasons for conformity

Answer 5

• normative social influence
• informative social influence

Question 6

explanation of informative social influence

Answer 6

people have the need to be ‘in the right’ so look to others for information about how to behave - internalisation

Question 7

explanation of normative social influence

Answer 7

people want to fit into ‘norms’ of the group so conform to them for social approval - compliance

Question 8

other reasons for conformity (asch)

Answer 8

mood, gender, group size, culture