Social Influence

Question 1

What are the types of conformity?

Answer 1

Compliance
Identification
Internalisation

Question 2

What are the explanations for conformity

Answer 2

Informational social influence
Normative social influence

Question 3

What are the variables affecting conformity?

Answer 3

Group size
Unanimity
Task difficultly as investigated by Asch

Question 4

Define conformity

Answer 4

A type of social influence involving a change in behaviour or attitudes in response to the influence of others or social pressure
Pressure can be real (physical presence of others) or imagined ( pressure of social norms)

Question 5

Define social norms

Answer 5

The unspoken rules and expectations that govern how people interact with eachother

Question 6

Describe compliance (type of conformity)

Answer 6

Most superficial change
When you follow what others are doing in public but privately don’t change your behaviour
It stops when the pressure stops

Question 7

Describe identification (type of conformity)

Answer 7

Conformity may only be temporary
Publicly change our behaviour to achieve being part of a group we identify with
Even if you don’t agree with everything they do

Question 8

Describe internalisation/conversion (type of conformity)

Answer 8

Deepest form of conformity
Occurs when a person genuinely accepts the group norms, they change their behaviour permanently
Change their behaviour both publicly and privately

Question 9

Define normative social influence

Answer 9

The desire to be liked
When we conform to fit in with the group because we want the approval of others

Question 10

Define informational social influence

Answer 10

The desire to be right
When we are unsure of a situation we look to others, who we feel may have more guidance

Question 11

Give an example of normative social influence

Answer 11

Laughing at a joke you didn’t find funny as you don’t want to be the only one not laughing

Question 12

Give an example of informational social influence

Answer 12

When you don’t know the answer to a question so you copy other people’s answer because you think they may be right

Question 13

Which type of conformity do you think would be most likely to occur as a result of normative social influence?

Answer 13

Compliance as people change their behaviour to fit in with a group
Identification pile also occur depending on the group

Question 14

Which type of conformity do you think would be most likely to occur as a result of informational social influence?

Answer 14

Internalisation as they have the desire to be right and look towards others for guidance
They publicly and privately believe in the behaviour they are carrying out