Social Influence

Question 1

Define Conformity

Answer 1

A change in a person’s behaviour or opinions as a result of real or imagined group pressure. It is a form of majority influence

Question 2

Define Compliance

Answer 2

When a person changes their public behaviour, the way they act, but not their private beliefs.

Question 3

Define Identification

Answer 3

When a person changes their public behaviour and their private beliefs, but only while they are in the presence of the group. This is usually a short term change and is usually as a result of normative social influence

Question 4

Define Internalisation

Answer 4

When a person changes their public behaviour and their private beliefs. This is usually a long-term change and often the result of informational social influence

Question 5

What is the lowest level of conformity?

Answer 5

Compliance

Question 6

What is the middle level of conformity?

Answer 6

Identification

Question 7

What is the deepest level of conformity?

Answer 7

Internalisation