social influence

Question 1

compliance

Answer 1

publicly conform maintain own views

Question 2

internalization

Answer 2

changes public and private view

Question 3

identification

Answer 3

during the group changes public and priv view but when seperate maintains same view

Question 4

nsi +ao3

Answer 4

desire to be liked
X people less concerned about being liked won’t be affected

Question 5

isi

Answer 5

desire to be right

Question 6

Asch

Answer 6

50 male college students to see different obvious lines that would match to a test line confederates gave unanimous/ wrong answers on 12 of the 18 trials
pps conformed on 32%
74% conformed at least once
26% never conformed

Question 7

Asch ao3

Answer 7

X limited sample, time consuming, expensive, ecological validity, cultural issues

Question 8

group size and conformity

Answer 8

1 confederate 3% conform
2 confederates 13% conform
3 confederates 33% conform
any higher and it decreases

Question 9

unanimity and conformity

Answer 9

conformity dropped to 5.5% if confederate placed before pp

Question 10

task difficulty and conformity

Answer 10

increase in conformity

Question 11

culture and conformity

Answer 11

Smith and Bond redid Asch experiment 31 students higher conformity in collectivist cultures as group loyalty important etc

Question 12

Zimbardo

Answer 12

male volunteers, meant to be 2 weeks long
prisoners; stripped, sprayed with disinfect, smocks, prisoner n.o
guards; reflective glasses, uniform, batons, handcuffs, keys
guards humiliated prisoners, they rebelled after 2 days
one prisoner released after 1 day
2 more on the 4th day
day 6 they became submissive
stopped after day 6
social roles important
nsi

Question 13

Zimbardo ao3

Answer 13

+ good ecological validity, emotionally stable pps chosen, internal validity
X ethics, demand characteristics, conflicting roles, should have stopped before day 6, lost objectivity,

Question 14

Milgram

Answer 14

40 male pp paid before at Yale electric shock if answer was wrong
65% standard
100% learner silent
40% same room
30% teacher forces hand to be shocked
20.5% experimenter over the phone
10% 2 other teachers refusing to obey
92.5% only reading words
48% in an office

Question 15

milgram ao3

Answer 15

+ 84% glad participated, 74% learned personal importance, findings are upsetting not ethics, similar results in other countries
X deception, lack of informed consent, psychological harm, Orne + Holland (lack internal validity, didn’t believe learners shocked, please experminter)

Question 16

proximity +obedience

Answer 16

65% to 40% when teacher and learner same room
65% to 30% when force hand onto shock plate
orders by phone 21%

Question 17

buffer + obedience

Answer 17

when the buffer/ wall was removed and teacher had to confront the learner to 40%

Question 18

obligation + obedience

Answer 18

obliged to carry on Milgrams study and paid at start so didn’t think they could back out

Question 19

location + obedience

Answer 19

48% continued to 450 v in a run down office
high status of Yale

Question 20

uniform + obedience

Answer 20

when the experimenter wore ordinary clothes dropped to 20%
field experiment jacket + tie, milkman, sec guard. 2x likely to give sec guard money

Question 21

leg of authority + obedience

Answer 21

Bickman’s field experiment 92% likley to give money when sec guard but only 49% when civilian
+ cultures differ in obedience
X can’t explain all obedience Rank and Jacobsen only 1 pout 18 accpeted doctors orders in heirarchy

Question 22

agentic state + obedience

Answer 22

responsibilkity
+ milgram
X rank and jacobsen again

Question 23

authoritarian

Answer 23

adorno
high f scale scorers strong people, conscious of status