Social Influence Flashcards
what are the 3 types of conformity?
compliance, internalisation, identification
what is compliance?
-conforming publicly with views/behaviours expressed by others but
continuing to privately disagree
-superficial (temporary)
what is identification?
-accepting influence because they want to be associated with a group
-adopting groups attitude/behaviour makes them feel more part of it
-only lasts while person wants to be associated with that group
-
what is internalisation?
-taking on views expressed by others at deep+personal level,,become part of one’s own beliefs publicly+privately
-permanent type of conformity
what is normative social influence (NSI)?
-going along with the way people do things as we have a need to be liked so we want to fit in
-explains compliance as it doesn’t lead to changes in private opinions
what is informational social influence (ISI)?
what are the explanations for comformity?
what was the two process model proposed by Deutsch and Gerard 1955?
proposed there are two reasons people conform= need to be liked + need to be right
what was the aim of Asch’s experiment
-to demonstrate the power of conformity in groups
-to see if ‘real’ participants stuck to what they believed to be right or if they caved in to the pressure of the majority
what were the findings of Asch’s experiment
why does identification have aspects of both compliance and internalisation?
individual accepts the attitudes and behaviours adopted as correct (internalisation) but purpose is to be accepted as a member of the group (compliance).
how many people took part in Asch’s experiment? (as test subjects)
123
what happened in Asch’s experiment?
-two cards were shown- one standard line and 3 comparison lines
-confederates+test subject took turns to say which line was the same length as standard
-confederates would all say same wrong answer as directed by Asch
how many confederates were there?
5
what place did the test subject answer?
second to last
