social influence Flashcards
define conformity & majority influence
conformity = changing our beliefs / behaviours to fit in with everyone else
- majority influence = behaviour of a large group affect the behaviour of a smaller group
what are the 2 types of conformity ?
Informational & normative
what is collective behaviour?
- actions of a group of people who have come together for a particular reason
what is crowd behaviour
- unplanned activity which could lead to people acting in a way they wouldn’t normally do.
what is pro social behaviour
actions that work in favour of society
what is anti - social behaviour
actions that work against society
examples of pro & anti social behaviour
pro = donating a charity
anti = mob rioting at a football match
define obedience
- following the orders of an authority figure - individual behaves in a certain way because they feel there will be severe consequences if they do not do so.
examples of situational factors
- majority influence
- presence of an authority figure
- deindividuation
- culture
describe the role of situational factors to explain conformity.
- effect of majority influence on conformity
- suggests that the more people who are applying pressure to you , the more likely you are to conform
describe the effect of crowd & collective behaviour (situational)
- you act differently in a crowd because you experience deindividuation -> you lose your sense of identity & act as the crowd does
what is the effect of culture on pro + anti social behaviour (situational )
- some cultures are collectivist -> members more community minded -> do things that benefit society instead of them -> pro social behaviour
- some cultures are individualistic -> focus on themselves. -> anti social behaviour
aim of Bickman’s study
investigate degree of social power associated with different types of uniform
research design for bickman
field experiment - real life setting
what was bickmans sample
153 pedestrians 18-61