social influence Flashcards
what is social support
a ally who supports your decision, allows an individual to behave independently and of their own beliefs
kelman
identified three types of conformity
identification
internalisation
compliance
three types of conformity
Kelman
identification - identify with group because we value their likes/ tastes
compliance - comply - we are concerned for social acceptance
internalisation - behaviour is something that aligns with internal beliefs
Deutsch and Gerard
informational social influence - the matter of being right in a situation. COGNITIVE
normative social influence - the matter of being socially accepted and perceive the social norms and act in a way that is acceptable within social group. EMOTIONAL
ISI
Deutsch and Gerard
who has the better information - leads to internalisation, happens in situations where there is AMBIGUITY
NSI
Deutsch and Gerard
fear of rejection, perceiving the social norms of a certain social group and act accordingly so not to be judged
emotional process
research support for NSI
Asch interviewed participants - they conformed out of fear + feeling self - conscious for the answer
when participants WROTE answer, conformity decreased by 12.5%
shows NSI - fear of being rejected
research support for ISI
LUCAS ET AL - conformity is more when math problems became increasingly difficult
participants turned to others answers when they felt like someone had more expertise.
they did NOT want to be wrong, so they relied on others answers
COUNTERPOINT - LUCAS ET AL
unclear if NSI and ISI and distinct or work together at the same time
Asch found conformity decreased when there’s a dissenter (SOCIAL SUPPORT)
or because they provide an alternative source of reliable info.
hard to separate - they work together
individual differences in NSI - LIMITATION
does NOT predict conformity in different cases e.g. - ethnic minorities may have diff CULTURE
some people are naffiliators more than others (McGhee and Tevan)
McGhee and Tevan
naffiliators - people who are more concerned with social imagine - want to relate more to other people
real- life application of conformity (ADVANTAGE)
Schultz - able to change behaviour of hotel guests by using posters emphasising to save energy
Zimbardo Stanford prison experiment
aim - do people have sadistic personalities or are prison guards conforming to a social role
SPE - 21 male students ( has psychological evaluation)
roles randomly assigned, and were given attributes of their social role to emphasise conformity (number not name, reflective sunglasses)
loss of personal identity
de - individuation - more likely to conform to social role
Findings of the Stanford Prison Experiment
guards - enthusiastically conformed to the role of brutality, ripped their clothes and swore at them, remind of powerlessness
prisoners - RETALIATED INITIALLLY
after rebellion, they subdued and were depressed + anxious = psychological disturbance
3 were released + one went on hunger strike
exp ended after 6 days instead of the intended 2 weeks.
evaluation of the SPE (control)
strength
zimbardo + colleagues had control over key variables
randomly assigned the roles , psycholigcal evaluation proving that their mind did not effect but social roles had the effect
increases INTERNAL VALIDITY - drawing more accurate conclusions
evaluation of the PSE (lack of realism)
limitation
the SPE does NOT tell us about conformity to social roles in a REAL prison
MOHAEVDI + BANUAZIZI - prisoners acted on their own notions of what they believed the social role to be. one prisoners based their behaviour on a movie (cool hand Luke)
more exaggerated + artificial behaviour
evaluation of the SPE COUNTERPOINT (lack of realism)
McDermott - prisoners did behave as if it was real to them
90% of conversations were about prison life , discussed impossible to leave before sentence was over
prisoner 416 - he believed the prison was run by gov, not psychologists
evaluation of the SPE exaggerating the power of roles
limitation
Fromm - Zimbardo may have exaggerated the power of social roles
many guards treated the prisoners fairly. 1/3 actually treated them unfairly, rest actively helped (giving cigarettes)
most guards were able to resist conforming to a social role
DISPOSITIONAL FACTORS MAY HAVE INFLUENCED - PERSONALITY
ABU GHRAIB
prison United States Army Military Police Personnel committed serious human rights violations against Iraqi prisoners in Baghdad.
torture, physical, sexual abuse, humiliation, murder
zimbardo noticed some similarities between the behaviours of both prisons
mother and father social roles
psychologist - observational study of mothers and fathers
mothers acted nurturing + fathers more aggressive
mock psychiatric ward
Orlando - social roles of patient and doctor
patients experienced symptoms of psychological disturbance, crying uncontrollably
patients began to lose their own identity
Milgram - obedience (BASELINE PROCEDURE)
40 American men volunteered at YALE uni. exp was memory test…
drew lots to see who would be T, L OR E
participant was always the teacher
experimenter was COFEDERATE
teacher could not see could not see the participant, only hear. teacher delivered electric shock every time learner made mistake
14 - 450 VOLTS (fake but labelled with warnings that applied to voltage)
representativeness of SPE
cultural differences - e.g collectivism - more resistant to showing brutality and acted more independently
Milgram’s research - BASELINE FINDINGS
100% participant went to 300 volts
12.5% stopped at 300 volts (intense shock)
65% went all the way to 450 volts
qualitative data - trembling, shaking, seizures, dig nails into hand
psychology students predictions
no more than 3% would go on to 450 volts
debrief
84% were glad to have participated
what were the 4 prods
prod 1 - please continue
prod 2 - the experiment requires you to continue
prod 3 - it is absolutely essential that you continue
prod 4 - you have no other choice, you must go on