Social Influence

Question 1

Internalisation

Answer 1

Deepest level of conformity.
Permanent change of beliefs to fit in with those around you.
Genuinely believe it.
E.g Jack becomes vegan after going to uni - when he’s at uni, when he’s home, all the time.

Question 2

Identification

Answer 2

• Temporarily conform in the moment, not when in private.
• Moderate level of conformity.
• Aim for acceptance or avoidance of consequence.
• Why the Nazis conformed to the regime - to avoid punishment.
• Jackie goes to environmental protest to please gf Shauna, not because she believes in it at all.

Question 3

Compliance

Answer 3

• Shallowest level of conformity.
• Doesn’t believe in it at all, doesn’t have any motive for conforming.
• Just for the sake of it.
• E.g Jackie moves in with her uni friends who are vegan. He is still friends with them but takes no action and doesn’t believe in it himself.

Question 4

Normative SI

Answer 4

• The need to be liked.
• Going along with majority to gain approval, fear of rejection. May not necessarily believe in it or agree with it. I.e goes against morals.

Question 5

Informational SI

Answer 5

• The need to be right.
• Supported by Lucas et Al, maths questions study. Greater conformity to incorrect answers when questions were more difficult rather than more easy.

Question 6

Sherif 1935

Answer 6

• Autokinetic Effect
• To see whether people are influenced by others (ambiguous task.)
• Groups of 3, non-moving circle on the board.