social influence Flashcards
what is internalisation
going along with others. private and public acceptance of their views
what is compliance
going along with others to gain approval. little to no private attitude change
what is identification
we identify with a group and therefore publicly change our behaviour as to fit in
what is normative conformity
you conform for the need to be liked or respected
what is informational conformity
conforming due to the desire to be right
describe Aschs 1951 study
- 123 male under grads from 3 US colleges
- one participant and 6-8 confederates in each group
- shown 2 white cards, one with a single line, one with 3
- asked to select the line that is the same length as the one on its own
- 12/18 trials, confederates gave the wrong answer
- ordinarily, people made a mistake 1% of the time
- 75% of participants conformed at least once
what is group size in regards to aschs study
more confederates (conformity was at peak with 3)
what is task difficulty in regards to aschs study
the harder the task the higher the odds of conformity
what is unanimity in regards to aschs study
if a confederate answered correctly conformity dropped but if they answered incorrectly conformity increased
what is an agentic state
when you follow the orders of an authority figure and do not feel responsible for their actions
what is proximitys effect on obedience
the closer to the authority figure,the higher the obedience
how does location effect obedience
more professional locations result in higher obedience
