Social Influence Flashcards
What is minority influence?
Form of social influence where a minority persuaded the majority to adopt their beliefs, etc.
Examples of minority influence
Gay rights
Women’s rights
Black rights
What are the three main processes in minority influence?
Consistency
Flexibility
Commitment
Consistency
The minority’s views must be consistent in their opposition to the majority. Can be synchronic (between all) or diachronic (overtime)
Commitment
Minority is more powerful if they demonstrate their dedication to a cause. Risk activity demonstrates commitment to cause.
Flexibility
Members of the minority group need to be prepared to amend their views and accept reasonable counter arguments
What are Milgrams variations?
Proximity
Location
Uniform
What had the most effect on obedience?
Uniform
Location
Place where an order is issued, status/prestige associated with location influences obedience
Uniform
People in positions of authority often have a specific outfit that is symbolic of the authority they hold
Proximity
Physical distance of an authority figure to the person they are giving the order to affects obedience
Legitimate authority
Some have positions of authority because they have been entrust with powers by society.
Why do we obey instructions from authority figures?
Obey out of fear of punishment which is learnt in childhood
What is the autonomous state?
We feel free of other influences and so take personal responsibility for our actions
What is the agentic state?
Mental state where we feel no personal responsibility for behaviour because we are acting for an authority figure.
What is the agentic shift?
The switch from autonomous to agent, because we believe someone else to be an authority figure.
What do binding factors do?
Aspects of the situation that allow the person to ignore damaging effects of their behaviour.
Resistance to social influence
Refers to the ability of people to withstand the so sick pressure to to obey authority
What are the explanations of resistance to social influence?
Locus of control
Social support
What is locus of control?
Refers to the sense we have about what directs events in our lives
What is social support?
Presence of people who resist pressures to conform or obey can help others to do the same
How is obedience reduced?
By one other dissenting partner.
Who studied the process of Minority influence?
Moscovici using green slide blue slide study
Minority Limitation - artificial tasks
Research far removed from how usually attempt to change majorities, cases such as jury decision making - outcomes more important. Findings of minority studied, Moscovici, lacking external validity and limited in what can tell us