Social influence

Question 1

Conformity

Answer 1

Change in a person’s behaviour or opinion aar of real/imagined pressure from people

Question 2

internalisation

Answer 2

accept the majority view as correct and have a permanent change of behaviour

Question 3

Identification

Answer 3

Act a certain way as a group that we value and want to be a part of but don’t necessarily agree with everything the majority agrees with.

Question 4

Compliance

Answer 4

Superficial (temporary) temporary type of conformity where we outwardly go along with the majority pov but privately disagree with it. Change in behaviour only lasts as long as the group is moderating us.

Question 5

Informational social influence (ISI)

Answer 5

We agree with the opinion of the majority bc we believe it is correct. We accept bc we want to be correct as well.
This may lead to internalisation

Question 6

Normative social influence

Answer 6

Agree with the opinion of the majority bc we want to be accepted and gain social approval and be liked. This may lead to compliance.

Question 7

Research support for ISI

Answer 7

Lucas et al
asked students to give answers to math problems that were easy or difficult.

Greater conformity to incorrect answers when they were difficult rather than when they were easy.

Study shows we conform when we feel we don’t know the answer supporting the ISI explanation.

We look to other people and assume they know better than us and must be right

Question 8

Individual differences in NSI

Answer 8

NSI doesn’t affect everyones behaviour in the same way..
E.g ppl who are more concerned about being liked are more affected by NSI than those who aren’t.

McGhee and Teevan found students high in need of affiliation (need for being in a rs with others) were more likely to conform

Shows desire to be liked affects conformity rate. Hence there are indiv diff in the way ppl respond.

Question 9

Difficulties in distinguishing between compliance and internalisation

Answer 9

RS between compliance and internalisation is complicated by how we define and measure public compliance and private acceptance.

E.G its assumed that a person who publicly agrees with a majority yet disagrees with them in priv must be demonstrating compliance. However, its also possible that acceptance has occurred in public yet dissipates later in private, bc they’ve forgotten info given by group or bc they’ve received new info. Also for internalisation..its possible that the individ may act have been merely complying in public , but aar of self-perception they come to accept that position as their own.