social infleunce and social change Flashcards
social change
occurs when whole
societies, rather than just individuals, adopt new attitudes, beliefs, and ways of doing things.
examples of social change
drawing attention
consistency
deeper processing
argmentation principle
snowball effect
social cryptombesia
what effect do dissenters have on social change
Dissenters make social change move likely. Evidence - Asch’s research.
One confederate gave correct answers. This broke majority power encourages others to dissent.
Demonstrates potential for social change.
social crypotmnesia
social change came about but some people have memory of events leaving to the change
deeper processing
the activism meant that many people who had accepted the status quo began thinking deeply about the unjustness of it
consistency
people took part in the marches on a large scale. even though it was a minority of the American population they displayed consistency of message and intent.
snowball effect
civil rights activist (Martin Luther King) gradually got the attention of the US government. in 1964 the Civil rights act was passed. change happens bit by bit just as a rolling snowball grows as it gathers more snow.
augmentation principle
‘freedom riders’ were both white as well as black people who boarded buses in the south to challenge separation seating for black people. many were beaten. the personal risk strengthens their message.
drawing attention
segregation in 1950s American- places, such a certain skills and restaurants in the southern states were exclusive to whites. civil rights matches due attention to the situation by providing sort of proof of the problem
