Social Impact Theory LT6

Question 1

What are targets?

Answer 1

The individual being impacted on

Question 2

What are sources

Answer 2

The influencer

Question 3

What is the impact a source has on targets a function of

Answer 3

Strength, immediacy and number of sources compared to targets

Question 4

What is strength determined by

Answer 4

Status, authority and age

Question 5

What is immediacy determined by

Answer 5

Proximity or distance between target and source or presence of barriers between the two

Question 6

What is number

Answer 6

The amount of sources or targets that are in the situation

Question 7

What is psychosocial law

Answer 7

One source is likely to have the greatest effect, a second will have a further effect but it will be less pronounced

Question 8

What are the three principles

Answer 8

Laws of behaviour, psychosocial law and division of impact

Question 9

What is the division of impact?

Answer 9

Number of targets that needs to be influenced by the source will have an impact on the affect of the source

Question 10

Supporting evidence SOCIAL IMPACT THEORY

Answer 10

Milgrams research into obedience- pps willingness to harm another person was influenced by the experimenter (source)