Social impact theory

Question 1

What is social impact theory?

Answer 1

changes that occur in an individual due to presence or actions of others

Question 2

Three factors of SIT

Answer 2

number- number of people increases the social impact of what they agree on also increases.
Strength - message is stronger if its repeated by alot of people, will be strengthened if person convincing is an expert
Immediacy - will have more impact if coming from friends rather than strangers

Question 3

What is group polarisation?

Answer 3

individuals become more extreme in views due to fact that others share the same views. This gives individual certainty they must be correct

Question 4

Mathematical model for SIT

Answer 4

i = f(SIN)

Question 5

Evaluation

Answer 5

nature/ nurture- supports nurture side - disadvantage - doesnt consider other factors
holistic view - people can be effected by different factors- disadvantage - cant establish cause and effect and pinpoint behaviour and which factor has more effect
Supporting - Milgrams study - advantage - gives study credibility
Psychology as a science - quantitative date - objective data - easier to analyse and can predict impact of situation for an individual.