Social Impact Theory

Question 1

What are three factors that occur in SIT?

Answer 1

1) social force
2) psychological impact
3) division of impact

Question 2

Explain : Social Force

Answer 2

• pressure that gets people to change their behaviour

Social force is made of:

• Strength: how much power the person believes the other has
• Immediacy : how recent the influence is and how close
• Number: the more people putting pressure on you, the greater the social force.

Question 3

Explain :Psychological impact

Answer 3

-First source of influence has most dramatic impact on people, but 2nd, 3rd, 4th generate less and less social force

Question 4

Explain: Division of Impact

Answer 4

Diffusion of responsibility; the more of you there are , the less personal responsibility each of you will feel

Question 5

Define social force

Answer 5

• pressure that gets people to change their behaviour