social impact theory (1980) key terms Flashcards
1
Q
what does the theory mean generally?
A
presence of others influence our attitudes, thoughts and behaviours
2
Q
what is the equation for social impact theory?
A
strength = s, immediacy = I, number of sources = N, impact=i
i=SxIxN
3
Q
what are targets?
A
targets are the people who are influenced
4
Q
what are sources?
A
sources are people who provide the influence
5
Q
what is number?
A
as the number of people who agree increases so does the impact
6
Q
proximity
(immediacy)
A
closeness in space and time
7
Q
what is immediacy?
A
proximity - closeness in space and time
8
Q
psychological proximity
(immediacy)
A
emotional closeness
if the source is close to the target, then SIT states that we are more likely to be influenced by them
