social impact theory Flashcards
1
Q
what are sources?
A
people who provide the influence (an “influencer”)
2
Q
what are targets?
A
those who are influenced/impacted by the influence
3
Q
what are the 3 social forces?
A
- immediacy
- number
- strength
4
Q
what is strength in sit?
A
how much power you believe the person influencing you has
5
Q
what is immediacy in sit?
A
how recent the influence is and how close to you it is (in terms of relationships and proximity)
6
Q
what are the numbers of the sources in sit?
A
where the more people putting on pressure on you to do something, the more social force they will have
