social impact theory Flashcards
what are sources?
people who provide the influence (an “influencer”)
what are targets?
those who are influenced/impacted by the influence
the likelihood that a person responds to sodialninfuence increases with…
- immediacy
- number
- strength
what is strength/importance in sit?
- how much power you believe the person influencing you has
- depends on one’s status, age and authority
what is immediacy in sit?
how recent the influence is and how close to you it is (in terms of relationships and proximity)
what are the numbers of the sources in sit?
where the more people putting on pressure on you to do something, the more social force they will have
what is the social impact theory?
a theory in which a person is influenced as the result of social forces acting on the individual
what is the psychosocial law?
the idea that social influence increases with growing number, but at a decreasing rate
what is the multiplicative effect?
the idea that as strength increases, so does immediacy and number and therefore social influence
what is the divisional effect?
the idea that social influence diminishes (decreases) when it’s distributed among multiple individuals
