Social facilitation Flashcards
Asch 1951
Conformity
Showed how people easily agree in a group even when they are wrong, also demonstrates various factors on conformity.
Zimbardo 1971
Identification
People are influenced by the situation and social roel expectations. “Sadistic guards” “passive prisoners” become extreme and stopped after 6 days
Milgram 1963
Obedience
Showed the power of the situation in influencing behaviour, 65% went up to 450V (kill someone) and 100% 275V
Hofling 1966
Obedience
Power of situation and of authority figure.
Nurses study 21/22
Moscivici 1976
Conformity
Often the minority can influence the majority if the are sure of themselves.
Out of date study
Obedience
Involved someone taking orders from a perceived authority figure.
Who are like to conform?
- If other people can see what they are doing.
- There are three or more in a group.
- All the others agree with each other.
How many percent did not obey in Milgrams electric shock study?
35%
Agentic theory
An explanation for obedience, individuals see themselves as AGENTS for a higher authority therefore not responsible for their own actions
Ambiguous task
A task which doesn’t have a clear answer
Asch paradigm
The method pioneered by Asch in which stooges are used to test the behaviour of an innocent participant.
Demand characteristics
People who try to interpret the situation the way they think the researches want them to.
Informational influence
Pressure to conform due to the belief that others know better and are more expert
Membership group
Group to which a person belongs
Family, friends, religion, ethnicity
Normative influence
Pressure to conform to a norm group through fear of rejection
Reference group
Group to which a person doesn’t belong but they aspire or admire and so are influenced by
Pop stars, film stars
Aschs Line discrimination task
- 7 participants in 1 group only 1 is naive the rest are stooges.
- the stooges where wrong on 12/18 trials.
- true participants conformed on 32% of the critical trials where confederates gave the wrong answer.
- 75% conformed at least once.
Evaluation of Asch’s study
- lacks ecological validity
- sampling issues (gender bias)
- lacks population validity (gender bias)
- deception and lack of conformed consent by the participants.
- he did debrief at the end.
- ethics not in place yet
- cultural bias
Jenness bean jar experiment
Conformity study
Successful, showed majority influence and proving that people are influenced by a group and is an example of informational social influence.
Normative influence
The desire to be liked and fit in with a group.