Social Effects on Memory Flashcards
Social context: memories have a personal and social significance
Remembering is a social process - cultural transmission of memories involves repeated retelling
Memories can be constructed and reconstructed both by individuals and by larger groups
Subject to SAME SOCIAL PRESSURE as other behaviours, beliefs or decisions
Terminology for social effects on memory
Memory conformity
Social contagion of memory
Effects of co-witness information
Story telling tradition
Share stories with each other telling and retelling of a story - we introduce changes and distortions
Process of construction and reconstruction at level of individual can be generalised to larger groups
“CLASSIC ASCH EXPERIMENT” 1951 - HIGH LEVEL OF CONFORMITY
1 line and 3 lines (A, B, C) - Experiment introduced it as a “vision test”
Experiment in “groups” made up of 1 ppt and 3 confederates
Some confeds gave correct answer, some gave wrong answer
If all 4 confeds give wrong answer, ppts were seen to conform and also give wrong answer - PUBLIC CONFORMITY
The conformity effect (example 1)
Study - view scenes with high expectancy items and low expectancy items (e.g. kitchen)
Two conditions; 15 seconds and 60 seconds
Collaborative recall: in conformity studies, give out intermediate test with confederate - take turns recalling information for some scenes, confed starts introducing CONTAGION ITEMS (never studied items)
Final recall - do test individually - no-one to bias own answers
see conformity here - ppt has accepted answers that were given as contagion items by confederate
More contagion in which items?
HIGH expectancy items especially in FAST (15 second) trials
Why is this?
Participants are going to trust memories of someone else when they have had a shorter amount of time to look
Conformity depends on
Our own beliefs of the strength of the memory trace that . we have
Example 2 (same outcome as 1)
If you are going to tell participants to pay attention as you might be hearing incorrect information presented to you at some point during the experiment
Warning participants of recall errors potentially made by confederates - effect on social contagion
Warnings reduce but DON’T ELIMINATE social contagion
Example 3 (same procedure with exposure to confederate’s written responses)
Test: initial recall test
Contagion phase: participants asked to compare their recall to that of other participants
Final test
Experiment written protocols had 1-4 of protocols containing contagion items
Outcome of example 3
MORE FALSE CONTAGION
MORE EXPOSURE
STRONGER EFFECT
What is a remember judgement?
When participants can explicitly remember the exact time/moment where they acquired to knowledge (encoded item in study phase)
What is a know judgement?
Lower judgement - think you studied it but can’t recall exact moment - aren’t sure how they got this information but have a sense it was studied –> POWERFUL EFFECT
Adding/removing detail to memory
Is it possible to have participants ‘forget items’ they studied as well as falsely remember items that were never studied? YES
NO - easier to implant false memory than make them forget real memory
Study about adding/removing detail - take it in turns - different types of stimuli
Participants get a chance to follow different types of stimuli
words/pictures of cars/pictures of faces
Ex 1: study words and tested in presence of another person (or without person)
If you had a confed with you, they had a chance to recall a word and your turn to say whether a word had been . studied or not
Confed always went first - they had to say whether the given word had been studied previously or not
Results for this study adding/removing detail to memory
13% difference in recall if confederate said that the old word was new - if confederate said this was a new word, participant was likely to say it was a new word
27.57% difference in recall of new words when confeds said the new words had in fact been studied (old)
Conclusion of this study
EASIER to ADD than REMOVE memories
Easier to report new false memory than to omit a true memory (say a new word was an old word - pretend they’d seen it before)
Especially if there is a remember judgement - can’t dissuade you of the accuracy of the memory
Why do we look at these conformity errors?
BLAME CONFORMITY - in the real world, when people have to recall real events for eyewitness testimonies
Blame conformity phenomenon
Your opinions of who is to blame can be influenced by opinions of another person - a co-witness
Attributions of blame are malleable - study - 2 men bumping into each other
Watch a video of the two men bumping into each other
Listen to another EYE-WITNESS describing event - at the end, they blame one man or neither
Post study question
Who was at fault?
Control condition: only you making a judgement
Experimental condition: 1/3 ppts tended to blame man eyewitness indicated was to blame (and these results were checked to see if variable was ppts poor memory of event - it was not)
We trust judgement of another person - influenced by opinion of another eyewitness