social demographic environment Flashcards
demographics=
the study of populations in terms of both their overall size and structural characteristics
what are the key demographics for a business:
-age
-gender
-distribution
-education
importance of demographics=
-direct influence of world and national economies
-direct influence on demand and supply for goods and services
birth rates tend to fall in developed countries because:
- increased avaliability of contraception
-trends to later marriages
-changing attitudes towards women in work
death rates have tended to fall in developed countries because:
-rising living standards
-advances in medical technology
-better education
-improved working conditions
net migration=
number of people entering(immigrants)- the number of people leaving (emigrants)
- this can have a significant consequence on the economy
influences on the rate of net migration=
-legal barriers(laws)
-economic migrancy
-numbers of fleeing persecution
-government policy
-political developments