international business environement Flashcards
inputs=
resources(whats avaliable- labour, tech finance)
outputs=
goods and services
environmental influences=
economic, demographic, social, political, legal and technological
immediate or operational environment=
suppliers
competitors
labour market
trade
what can a pestle analysis be used for
used to analyse a firms current and future environment as part of the strategic management process
also shows threats and opportunites
longpest=
looks at the local, national and global factors as well as whats happening at the time and where it is
why does international trade take place
mutual benefit
specialised and efficiency
absolute advantage
absolute advantage=
countries should specialise in the goods and exports which they can produce efficiently and trade for other things they need
comparative advantage=
there may still be a global efficiency gain from trade if a country specialised in those products so that it can produce more efficiently than other products