Social cognition part 1 Flashcards
What is social cognition
Theories and the studies that illustrate, examine and /or support them. The mental process that underlie human social behavior. What people are thinking about others
Define social categorization
To group people together that have shared characteristics
Favours simplification to predict things
Who studies social categorization first?
Fiske and neuberg
Define priming in terms of stereotypes
Activating one stimulus starts the processing of another stimulus that is similar
Define chronically accessible concepts
Concepts that are routinely more accessible and sensitive to triggers (e.g. strongly held political beliefs
Schemas defintion
Making structures made from previous info about objects from specific categories. Defien expectancies about those groups
What can dominate over traits?
Role schemas
What is primacy?
Information that cues schemas
We use schemas that»>
Attract our attention
Have previously been primed
Are consistent with our current feelings
Are relevant to controlling outcomes
Define heuristics
using experience to learn and improve
Where can you find the stufff for stope and gaunt on the test
in the book on page 79 top right