Social Cognition Flashcards
Social Brain Hypothesis
Our brains evolved to be large in order to support the social cognition needed for successful group living
As group size increases, so does the number of relationships, which increases cognitive demand
Requires expanded social skills, like cooperation
Social group size and (neo)cortex size
They correlate
As group size increases, so does the number of relationships, which increases cognitive demand
Cooperation requires:
Communication
Memory of past encounters
Conflict resolution
Social influence
Includes:
- How our individual are shaped by other’s opinions
- How we understand and abide by unwritten rule of etiquette that govern social behaviour
Conformity
Tendency to shift opinions/ beliefs/ actions so they are in agreement with others
Why?
1. Informational conformity: in uncertain situations, we rely on the opinions of others as a source of information
2. Normative conformity: people may conform to be liked by others
Conformity in fMRI results
Rostral cingulate zone activity increases when participants received feedback that their rating differed from group ratings (a “conflict”)
Nucleus Accumbens activity increases when the opposite feedback is recieved (a “reward”)
Social norms vs. socially inappropriate behaviour
Social norms: written and unwritten rules that govern social behaviour
Socially inappropriate behaviour violates this
Socially inappropriate behaviour is associated with:
> Traumatic brain injury
some forms of dementia (like frontotemporal dementia)
People with autism who can have difficulty understanding these social norms
Ultimatum game
The brain and social norm compliance
– Anterior insula
– anterior cingulate and dorsolateral prefrontal cortex
– Orbitofrontal cortex
_____
The frontal lobes, including OFC, DLPFC, and ACC, are critically involved.
These regions are essential for cognitive control and decision making (executive functions) which are necessary for social norm compliance.
Consistent with the social brain hypothesis: the frontal cortex expanded over evolutionary time to support social cognition.
Anterior insula and social norm compliance
Activity increases when the receiver receives something unfair (ultimatum game)
anterior cingulate and dorsolateral prefrontal cortex and social norms
Activity is higher in receivers when they receive an unfair offer (ultimatum game)
OFC and Social Norm Compliance
Damage is most strongly associated with alterations in social behaviour and judgment
»> Lateral OFC is important in integrating emotional cues with decision making.
Simulation theory (understanding thoughts and feelings)
We understand other’s mental states through simulation, mimicry, or acting through them
Imitation: can contribute to social cohesion, people are more likely to mimic friends, and likeable people
Neural mechanisms likely depend on mirror neurons
Direct eye contact increaes tendency to mimic
Neuroimaging demonstrated that superior temporal gyrus (important coding gaze direction), dorsal medial prefrontal cortex, and inferior frontal gyrus showed greater activity when direct gaze was paired with congruent hand movements.
Theory of mind
The capacity to cognitively represent another’s mental states and understand they may differ from one’s own
Assessed with false belief task: temporoparietal junction and medial prefrontal cortex