social change Flashcards
1
Q
stage one - A
A
DRAWING ATTENTION through social proof
2
Q
stage two - C
A
CONSISTENCY
3
Q
stage three - DP
A
DEEPER PROCESSING; attention is paid
4
Q
stage four - AP
A
AUGMENTATION PRINCIPLE; sacrifice
5
Q
stage five - SB
A
SNOWBALL EFFECT; change from minority to majority
6
Q
stage six - SC
A
SOCIAL CRYPTOMNESIA; people can’t remember how the change happened
7
Q
define social change
A
whole socities adopt new beliefs and attitudes
8
Q
conformity research
A
social support
normative social influence
9
Q
obedience research
A
importance of role models - MILGRAM
zimbardo suggested importance of gradual commitment
10
Q
support for normative influence
A
NOLAN
