minority influence Flashcards
minority influence
a small group influences the majority, likely to lead to internalization
CONSISTENCY
over time increases the amount of time
SYNCHRONIC- all say the same thing
DIACHRONIC- saying the same thing for a long time
COMMITMENT
most effective to draw attention to their views and gets people to pay attention to the views
FLEXIBILITY
relentless consistency can be viewed as unbending and inflexible, should show possibility of compromise
the process of change
hear something new = think about it deeply, and this deeper processing leads to conversion
THE SNOWBALL EFFECT
the more people convert, the faster the rate of conversion until it becomes the majority view
SUPPORTING CONSISTENCY
Moscovici showed that a consistent MINORITY opinion had a greater effect than an inconsistent opinion
WOODS META-ANALYSIS of 100 similar studies = consistent minorities the most influential
MARTIN
supporting depth of thought
gave ppts a message supporting a viewpoint
one group heard a minority agree, one heard a majority agree
they then heard a conflicting view, and after were measured of their attitudes towards the original view
PEOPLE WERE LESS WILLING TO CHANGE THEIR OPINIONS IF THEY LISTENED TO THE MINORITY GROUP
artificial tasks used in evidence
such as identifying the colors of the slides, far removed from how minorities make change in real life = LACKING EXTERNAL VALIDITY
moscovici and internalisation
when ppts could write their answer down, agreement with the minority was greater so shows they have changed their private views
MOSCOVICI STUDY
six people were asked about a set of 36 blue slides and asked to say if they were blue or green.
TWO CONFEDS consistently said the slides were green on two thirds of the trials and the 32% of the ppts gave the same answer as the minority at least once.
consistent minority = ppts gave wrong answer on 8.2% of trials with consistent minority, and a 1.25% for an inconsistent minority
