Social change Flashcards
What is social change?
When WHOLE groups rather than just individuals ADOPT new attitudes/beliefs/ways of doing things.
give examples of social change through ASCH’s research
Importance of DISSENT, where confederate gave RIGHT answers throughout the whole procedure which BROKE the power of majority encouraging others to also DISSENT.
This has the potential to lead to social change. E.g. Environmental or health campaigns EXPLOIT conformity processes by appealing to NSI e.g. provide info about what OTHER people are doing e.g. “Other people do it.”
So social change is ENCOURAGED by drawing attention to what the majority are DOING.
give examples of social change from obediance research?
MILGRAM: Importance of DISOBEDIENT role models, version where confed teacher REFUSES to give shocks to learner so rate of obediance in genuine participants PLUMMETED.
ZIMBARDO: Importance of GRADUAL COMMITMENT: Once a SMALL instruction is obeyed it becomes MORE difficult to resist a BIGGER one so people DRIFT into a new kind of behaviour.
whats the role of minority influence to social change?
Minority influence creates social change using the African-American civil rights movement through:
How was social change achieved through drawi g attention through social proof (minority influence)
Black separation in neighbourhoods, schools, restuarants. Civil rights marches DREW attention to this situation by providing social proof of the problem.
how was social change achieved through consistency?
There were many marches with many taking part which showed consistency of message.
How was social change made though deeper processing of the issue?
This ATTENTION meant that many people who had ACCEPTED the issue began to think about the UNJUSTNESS of it.
What was the augmentation principle?
There were a number of incidents where individuals RISKED their lives e.g. “Freedom riders.” were mixed racial groups who got on buses to CHALLENGE the fact that black people had to sit at the back.
what is the snowball effect?
Civil rights activist like MLK continued to press for CHANGES that gradually GOT attention of US gov. Civil Rights act was passed which PROHIBITED disci=rimination and represented a CHANGE from minority to majority SUPPORTING civil rights.
what is social cryptomnesia?
People have a memory that CHANGE has occurred but DONT remember HOW it happened. Social change has happened and south is a DIFF place not but some people have NO memory of events that LED to that change.
